As nurses we are going to experience a vast variety of medications which will appear on the market due to advancements in technology and developments in research. Some of these medications may claim to be the “next big thing” or the “miracle cure” however, this may not be so. Despite media advertisements promoting a new product, the realization is that some drugs are almost identical in composition but have been labeled under a different name. Due to the advancement in technology, information regarding health care is more readily available to the public. At times information may be falsified or not completely factual, such as some of the advertisements which Big Pharma used as examples. With knowledge about diseases and health care treatments at the access of one’s fingertips there may be an increase in individuals that self- diagnosis themselves without thorough understanding and investigation. In a variety of care settings nurses may be challenged by patients regarding their own health care due to the impact of such media.
We may experience patients who self-diagnosis themselves by using a search engine such as google, see advertisements on TV or through reading information in magazines, as well as shows such as Dr.Oz. In Kohli and Buller’s (2013) survey they found the most influential components to “brand name OTCs... were advertisements, duration of the effectiveness, degrees of sickness, preferable form of medication, safety of the OTC, relief of multiple symptoms, and preferred manufacturer.” (158) As the video mentioned, once consumers watched advertisements on TV they sometimes consulted with their physician wanting to obtain such “miracle” medications. One physician stated that he struggled to convince his patients that despite the advertisements they had seen there was a drug less expensive but more beneficial that was available to them. “Although generic and brand name OTC drugs contain the same active ingredients and undergo a rigorous Food and Drug Administration (FDA) approval process, brand name formulations continue to lead the OTC drug market.” (Kohli & Buller, 155) I find it hard to believe that media has such a huge influence on the public that they would choose an advertisements word against a studying Doctor with a degree.
The question is how do nurses prepare to interact with those individuals while preserving dignity and providing holistic care, especially when research and critical information is being withheld from the health profession? Not only should nurses consult with one another but with other professionals, such as pharmacists, physicians, and other specialized health care workers. This level of diversity should allow one to determine what medications have the most therapeutic affect regarding a certain health condition or disease. Nurses should continually research and maintain the most current and up to date information available. When new medications come on the market it is ones responsibility to learn and rationally analyze the drug. When interacting with the patients, information should be concise and straight forward. It is important to provide factual information such as statistics and reasoning, along with benefits and risk factors. Nurses should provide all of the information they possibly can so that the patient can weigh both the pros and cons of the medication. Despite all reasoning and information some clients may still choose medications which they believe beneficial due to media and public influence. We must respect the decisions of these individuals while knowing that we have provided all the information that we are capable of.
Despite the fact as nurses we would be prescribing medications we still have the responsibility to understand and feel comfortable administering such medications to patients. If we don't feel comfortable with a medication or its affects that it can have on a client, we have the right to refuse under sustainable grounds. In the Registered Nurses Code of Ethics by CNA “Nurses question and intervene to address unsafe, non-compassionate, unethical or incompetent practice or conditions that interfere with their ability to provide safe, compassionate, competent and ethical care to those to whom they are providing care, and they support those who do the same.”(p.9) Under the CRNBC Standards of Practice (2012), “nurses may withdraw from care provision or refuse to provide care if they believe that providing care would place them or their clients at an unacceptable level of risk.” Refusal to administer or suggest medications due to a lack of information by physicians and nurses might encourage pharmaceutical companies to provide all research and data.
This suggestion might not be the most ideal since some physicians and health care providers are working in coordination with big pharmaceutical companies in order to get a bigger pay cut. However, I don’t believe large industrial companies will be affected by a small decrease in profit by only a select few health care professionals refusing to promote or administer medications to their patients. With knowledge and more information, such as videos like Big Pharma hopefully there will be more awareness which can help set forth regulations, which can further protect the public.
References
Code of ethics for registered nurses. (2008). Canadian nurses association. http://www.cna-aiic.ca/~/media/cna/files/en/codeofethics.pdf
Practice standards for registered nurses and nurse practitioners. (2012). College of registered nurses. https://www.crnbc.ca/Standards/Lists/StandardResources/398DutytoProvideCarePracStd.pdf References
Kohli, E., & Buller, A. (2013). Factors influencing consumer purchasing patterns generic versus brand name over-the-counter drugs. Southern medical journal, 106(2), 155-160.